Sr Content Analyst at Blip Global (Mexico City, Mexico)
Blip Global · Mexico City, Mexico·
Job description
We are Blip, a conversational AI platform for intelligent interactions which allows businesses to connect with customers at scale across multiple communication channels, such as WhatsApp, Instagram, Facebook,or webchat. Through AI we allow brands to gain scalability and directly impact key KPIs by accompanying the user throughout the customer journey with hybrid experiences combining automation and human interactions
At Blip, we have a team of Blippers who live and breathe innovation daily, bringing a unique perspective to evolving communication journeys, always with the confidence to keep learning! And at our own pace, we go much further! 🚀
Join us and be part of a team that’s shaping the future of intelligent customer interactions. Let’s go further, together! 🚀
Find out how you can make an impact with us!
The Content Senior Analyst will be responsible for developing, managing, and executing the content strategy with a particular focus on SEO needs. This role involves creating engaging, consistent content that aligns with the company’s marketing, sales, and brand positioning goals. Additionally, the role will help strengthen the company’s digital presence, enhancing its visibility in the market and improving its reputation across various communication channels.
The main responsibilities you will have are:
- Create, Design and Develop the content strategy for marketing channels (email, ADS, PR, SEO/GEO) by editorial calendars for blogs, social media, email campaigns, newsletters, whitepapers, case studies, guides, etc..
- Manage digital agency content relative to services
- Ensure that all content aligns with business goals and the company’s value proposition.
- Produce content for press releases, interviews, and featured articles in digital media, industry blogs, and SaaS-related publications.
- Collaborate with graphic designers and other creatives to ensure that content is visually appealing and meets brand standards.
- Define key performance indicators (KPIs) to evaluate the effectiveness of content
What are the requirements?
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
- Minimum of 3 years of experience in digital content creation and/or brand leadership.
- Knowledge in SEO and Keywords analysis to ensure content success.
- Experience in designing content plans.
- Exceptional writing and editing skills, with the ability to adapt to various tones and styles.
- Basic graphic design skills or familiarity with editing tools (Photoshop, Canva).
Knowledge of trends and experience managing agencies.
- Ability to work independently, take initiative, manage time, and prioritize tasks effectively under pressure.
- Advanced English
- Creativity
- Organization and time management
- Effective communication, Proactivity and autonomy
- Strategic thinking
Why work at Blip Global
- Culture of "code for people" with autonomy, creativity, and collaborative teams.
- Flexible working options (remote and in-office) with a "place for everyone" approach.
- Award-winning workplace: repeatedly cited as one of Portugal’s best tech employers.
- Benefits include health insurance, share save scheme, and adaptable perks.
- Strong diversity and inclusion commitment – all roles inclusive for PwD and neurodivergent professionals.
- Global impact within Flutter Entertainment – work on products used by millions.
- Emphasis on continuous learning: mentorship, career paths in multiple tech tracks.