Feeny
Willow Health

Sr. Lifecycle Marketing Manager at Willow Health (Canada)

Willow Health· Canada·

Role details

Work type
Remote
Employment
Full-Time

Job description

About Willow:

Willow startwillow.com Willow is redefining healthcare by making confidence-driven, aesthetic outcomes a valid reason for care. We're hiring a Lifecycle Marketing Manager to own how we communicate with patients and customers across their full relationship with Willow, and to help lead our migration to Braze.

What You'll Own

  • Lifecycle Strategy & Retention — Own the full patient journey: nurture, onboarding, engagement, retention, winback, reactivation. Build behavioral/transactional segmentation (not just demographics) to increase LTV and reduce churn. Run a testing roadmap across messaging, cadence, and personalization, measured against retention and LTV — not just opens/clicks.
  • Braze Migration & MarTech — Help lead Willow's migration to Braze: architecture, audiences, attributes, triggers, canvases. Build automated journeys across email, SMS, and other channels. Set standards for naming, QA, and governance.
  • Data & Infrastructure — Partner with Product/Eng/Analytics to define the events and attributes lifecycle needs. Audit tracking gaps and translate marketing needs into clear technical specs. Comfortable enough with event schemas and customer profiles to work directly with technical teams.
  • Multi-Brand & Commerce — Own lifecycle for Willow's Shopify-powered OTC line (welcome, cart, post-purchase, replenishment). Manage Kiosk-related comms. Coordinate transactional and marketing comms across prescription, OTC, and Kiosk into one experience.

What Success Looks Like

Braze becomes a trusted, well-structured platform. Journeys shift from calendar-driven to behavior-driven. Churn signals get caught earlier. Retention and LTV visibly improve, measurably.

Must-Haves

  • 5+ years in lifecycle, CRM, or retention marketing
  • Direct B2C marketing experience is required — this role sits inside a consumer-facing, high-volume customer base, not B2B
  • Strong hands-on Braze experience — migration or major restructuring a plus
  • Experience with Customer.io or a comparable platform
  • Solid grasp of lifecycle data architecture: events, attributes, segmentation, triggers
  • Track record improving retention/churn/LTV through automated journeys (not batch-and-blast)
  • Shopify lifecycle/ecommerce experience
  • Comfortable owning both promotional and transactional comms

Bonus Points

  • Healthcare, telehealth, or regulated-industry background
  • SQL fluency or self-serve comfort with customer data
  • Experience with Segment, Snowflake, BigQuery, Hightouch/Census
  • Multi-brand/multi-storefront lifecycle experience
  • Built churn models or predictive segments

Who Thrives Here Someone who moves fluidly between "what should we say to this patient?" and "do we have the data to know when to say it?" — thinking in states, triggers, and systems, not just campaigns.

Why work at Willow Health

  • Remote-first company: All roles are 100% remote, offering flexibility and work-from-anywhere culture. remoterocketship.com
  • Mission-driven team: Employees share a common passion for advancing women’s health and making transformative treatments accessible.
  • Supportive culture: The company emphasizes continuous learning, ongoing development opportunities, and empowering team members to reach their fullest potential. startwillow.com
  • Fast-growing environment: With 201–500 employees and active hiring, the company is in a growth phase, offering career advancement opportunities.
  • Meaningful impact: Directly helping patients achieve significant health outcomes (weight loss, improved wellbeing) through accessible medical care.
  • Engineering & product culture: Building a fully digital healthcare platform from assessment to delivery, with opportunities to work on complex logistics (pharmacy, shipping, compliance) and patient-facing technology.

Application questions