VP of Growth Marketing at JBS Dev (United States)VP of Growth Marketing

JBS Dev is seeking a VP of Growth Marketing to build and scale our inbound marketing engine from the ground up. This is a hands-on leadership role for someone who has successfully created predictable inbound pipeline – not inherited one. You'll own our demand generation strategy, paid acquisition programs, marketing funnel, and inbound lead generation efforts with a singular focus: generating qualified opportunities that drive revenue growth. You'll have the autonomy to recommend the right channels, partners, and investments while building a scalable marketing function that delivers measurable business results. This role is ideal for someone who enjoys building, experimenting, optimizing, and scaling rather than maintaining an existing marketing organization.

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.
• Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.
• Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
• Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.
• Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI.
• Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.
• Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.
• Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact.
• Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance.
• Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

Required Experience

• 10+ years of experience in B2B growth marketing, demand generation, or digital acquisition.
• Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function.
• Experience owning paid media budgets and optimizing campaigns based on business outcomes.
• Proven ability to generate qualified sales pipeline through digital marketing initiatives.
• Experience building and optimizing complete marketing funnels, from acquisition through conversion.
• Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth.
• Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI.
• Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors.
• Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
• Excellent communication and cross-functional collaboration skills.
• Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.

• Experience marketing software development, AI, cloud, SaaS, or technology consulting services.
• Experience supporting enterprise or mid-market B2B sales organizations.
• Familiarity with account-based marketing (ABM) strategies.
• Experience scaling marketing functions within an early-stage or high-growth company.

What Success Looks Like Within your first 12 months, you will:

• Build a repeatable inbound demand generation strategy.
• Launch and optimize multiple acquisition channels that consistently generate qualified opportunities.
• Establish clear marketing reporting and performance metrics tied to revenue.
• Develop a scalable marketing operation supported by the right mix of internal resources and external partners.
• Become a trusted advisor to executive leadership on marketing investment, client acquisition strategy, and growth opportunities.

This is a remote, full-time W2 position with the following benefits:

• Generous PTO policy - Take the time you need to rest, recharge, or travel the world
• 401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4%
• Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered.
• Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at