Website Manager at Wing Assistant (Toronto, Canada)Website Manager

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

1. Website Development & Execution

• Build and maintain landing pages and core site experiences using WordPress and Elementor.
• Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
• Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
• Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.

1. Conversion Optimization

• Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
• Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
• Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.

1. Analytics & Tagging

• Set up and maintain accurate event tracking via Google Tag Manager and GA4.
• QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
• Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.

1. Design & User Experience

• Work directly in Figma to iterate on high-performing layouts.
• Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.
• Maintain a scalable design system and "template library" for rapid deployment across campaigns.

Day-to-day responsibilities

• Design, build, and launch new landing pages and site sections in WordPress/Elementor.
• Run QA and monitoring on pages, forms, and events.
• Partner with the Performance Marketer to ensure ads and landing page alignment.
• Run and interpret CRO tests; report wins and next actions weekly.
• Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

• 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
• Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
• Hands-on with GA4, Google Tag Manager, and heatmapping tools.
• Demonstrated ability to improve key metrics through structured experimentation.
• Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
• Eye for design - understands modern visual standards, typography, and responsive layouts.
• Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

• Familiarity with programmatic page generation and SEO-oriented templates.
• Experience collaborating on ad creative or video storyboards.
• Working knowledge of Looker Studio, basic SQL, or Webflow.
• Deeper design skills.
• Other areas of marketing knowledge.

KPIs you’ll be measured on

• Website Conversion Rate (Lead to Deal)
• Page speed and technical health (Core Web Vitals)
• CRO Test Velocity and Win Rate
• Number of high-quality new pages shipped per quarter
• Attribution integrity and tag accuracy

• Competitive salary
• Performance-based bonuses
• Software for Upskilling & Productivity
• Remote-first culture - work from anywhere in the world
• Paid Time Off- Health Insurance
• High autonomy, low bureaucracy
• Fast-track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership