Anything at Icon (New York, NY)

Icon· New York, NY·6d ago

Role details

Work type

Hybrid

Employment

Full-Time

Job description

Culture of High Ownership: The company explicitly states "No titles. Impact is everything" and "No politics. Our mission comes first," suggesting a flat, high-autonomy environment. icon.com/careers
Intense, All-In Ethos: The culture values "No work-life-separation. Ping at 2am or on weekends" and "No side projects. Our team is all in," indicating a startup environment that demands high commitment and flexibility. icon.com/careers
Founding Team Opportunity: Currently hiring for "Founding" roles (Engineer, Creative, Ops, Growth, Sales), offering early employees significant impact and equity potential.
Office & Perks: On-site in New York, NY. Benefits include health insurance, dental, FSA, family medical leave, generous parental leave, tuition assistance, mobile phone discount, and customized development tracks. builtinnyc.com
Notable Backing: Backed by Peter Thiel’s Founders Fund and executives from OpenAI, Ramp, Flexport, Cognition, and Pika, signaling strong investor confidence and network. builtinnyc.com

One-liner: Icon helps brands and creators produce high-quality, human-made UGC (user-generated content) ads at scale, replacing AI-only ad tools with a platform that manages real creators, scripts, and revisions.
Entity Type: Private (Seed stage)
Headquarters: New York, New York, USA
Founded: 2024
Founders: Not publicly disclosed

Primary industry: Marketing & Advertising Technology (AdTech)
Target customers: B2B – DTC brands, e-commerce companies, and marketing agencies looking for high-converting, human-created video ads.
Mission or purpose statement: "Unlock human creativity." icon.com/careers

Human UGC Ads (Core Service): A managed service delivering 6 fully edited, human-created UGC ads per month. Icon finds creators, ships product, writes scripts, coaches creators, and edits videos. Includes unlimited human revisions and full usage rights (raw footage + final assets). icon.com
Admaker 2.0 (Software Platform): An 8-product-in-1 suite that replaces tools like ChatGPT, CapCut, Claude, Billo, Soona, Foreplay, Atria, Admanage.ai, Adscook, Motion, Triplewhale, Northbeam, Air, Recharm, and more. Features include competitor ad cloning, asset creation/reuse, ad launch, and analytics. icon.com/careers
Creator Whitelisting: Allows brands to run Human UGC ads directly from real creator accounts, replacing rate negotiation, management, and legal overhead. icon.com/careers
Agency Whitelabel (IconAPI): An API for agencies to make ads for their clients and auto-upload to their Frame account. icon.com/careers
Adspy & Creative Analytics: Tracks 1M+ competitor ads, hooks, and formats, allowing users to clone winning concepts into Human UGC. icon.com/story

Valuation/Market Cap: Not disclosed (Private, Seed stage)
Key Metric: Total Funding of $9.2M (Seed round) simplify.jobs
Notable Investors/Partners: Backed by Peter Thiel’s Founders Fund, Eric Nam (K-Pop), Alex Botez (Chess), Reilly Opelka (Tennis), Max Altman (Saga), and executives from OpenAI, Ramp, Flexport, Cognition, and Pika. builtinnyc.com
Growth Signals: Served 288+ brands, including $100M+ brands like IM8, Everyday Dose, and MoonBrew; has produced 38 Human UGC ads for these clients. icon.com/story

Human-First, Not AI-First: Differentiates by using real human creators (100% real, no AI-generated content) for UGC ads, which often outperform AI-only content in conversion.
All-in-One Platform: Admaker 2.0 replaces 14+ separate tools (ChatGPT, CapCut, Claude, Billo, Soona, Foreplay, Atria, Admanage.ai, Adscook, Motion, Triplewhale, Northbeam, Air, Recharm, etc.), reducing monthly software costs from $10K+ to $999. icon.com/careers
Full Ownership & Unlimited Revisions: Clients own all final ads plus raw footage/B-roll, with unlimited human revisions—a strong differentiator from one-and-done AI tools.
Agency Whitelabel (IconAPI): Enables agencies to white-label the service for their own clients, creating a scalable B2B channel.

Scaling the "Human UGC" Model: Moving beyond the original "AI Admaker" concept to emphasize real human creators, aiming to capture the growing demand for authentic, high-converting ad content.
Platform Expansion: Building Admaker 2.0 as a comprehensive suite that replaces 14+ separate tools, with a focus on integrating ad creation, asset management, competitor analysis, and ad launch into one workflow. icon.com/story
Agency Channel: Growing the IconAPI whitelabel offering to serve agencies, which provides a scalable B2B revenue stream.
Hiring for Founding Roles: Actively recruiting for founding-level engineering, creative, growth, sales, and operations roles, indicating a focus on building the core team. icon.com/careers

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