Baseten

Brand Designer at Baseten (San Francisco, CA)

Baseten· San Francisco, CA· $100k–$175k·

Role details

Salary
$100k–$175k
Work type
Hybrid
Employment
Full-Time
Equity
Yes

Baseten at a glance

AI inference platform for deploying, optimizing, and running machine learning models in production at scale.

Baseten runs trained AI models in production for other companies, handling the GPUs, autoscaling, runtime, and performance tuning so engineering teams get a fast, reliable API without operating the infrastructure themselves. It supports open source, custom, and fine tuned models across managed cloud, hybrid, and self hosted deployments.

$2B+ raised · latest: Series F · $1.5B · June 2026 (valuations of $13B and $11B across two tranches) · backed by Altimeter Capital, Conviction, Spark Capital, Sands Capital

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F baseten.co/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

  • Lead large-scale brand campaigns across digital, events, and out-of-home.
  • Partner with engineering and product marketing on major product launches.
  • Turn complex technical ideas into clear, compelling visual communication.
  • Evolve the Baseten visual identity into a brand system that scales.
  • Own projects end-to-end, from concept through launch, collaborating directly with marketing, product, engineering, and leadership.
  • Shape our employer brand and help define how new hires experience Baseten.
  • Raise the bar for craft across every customer touchpoint.

REQUIREMENTS

  • You have a portfolio of exceptional work with outstanding visual craft and attention to detail.
  • You care deeply about quality and sweat the details.
  • You communicate ideas clearly and thrive in collaborative environments.
  • You know when to build systems, not just execute on assets.
  • You default to ownership and are comfortable leading highly cross-functional projects from concept through launch.
  • You're excited by technical products and know how to make complex ideas feel consumable without oversimplifying them.
  • You thrive in a fast-moving environment with a high bar for quality.
  • You have strong opinions about design and can articulate why something works - and why it doesn't.

NICE TO HAVE

  • Motion design and animation experience
  • Experience designing for developers or highly technical audiences.

BENEFITS

  • Competitive compensation, including meaningful equity
  • 100% coverage of medical, dental, and vision insurance for employee and dependents
  • Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
  • Paid parental leave
  • Fertility and family-building stipend through Carrot
  • Company-facilitated 401(k)
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).

Why work at Baseten

  • Hard Technical Problems: Engineers work on the most challenging problems in modern infrastructure—model serving, low-level GPU optimization, networking, distributed systems, and observability. This is a high-agency, high-impact engineering environment.
  • High Growth Trajectory: The company is experiencing explosive growth (224% headcount increase, active hiring). This offers significant career acceleration and ownership opportunities.
  • Strong Engineering Culture: Founded by engineers, for engineers. The culture emphasizes "first-principles thinking across the entire stack" and a "customer-obsessed" mindset. The employer rating on compensation, culture, and work-life balance is rated highly (5.0).
  • Top-Tier Team & Investors: The team has strong talent density with hires from Meta, Stripe, Google, NVIDIA, and Databricks. Being backed by top-tier VCs provides stability and a clear long-term vision.
  • Hybrid/In-Office: Based in San Francisco with a strong in-person or hybrid culture common for fast-moving infrastructure startups.

Application questions