
Engineering Lead, easyplant at Mixtiles (Tel Aviv, Israel)
Mixtiles· Tel Aviv, Israel·
Role details
Job description
Build the tech behind the most effortless plant experience on Earth
Who we are
At Mixtiles, we create magical physical products that help people love their homes. With easyplant, we’ve reimagined what plant care can feel like. Smart hardware, self-watering systems, embedded sensors, efficient fulfillment, and a beautifully simple app come together to create a seamless experience.
The easyplant ecosystem spans software, hardware, mobile, logistics, AI, and commerce. We design the products, build the factory tools, ship the boxes, and write the code. Nearly every part of the customer experience is owned in-house, and we see software as a core advantage.
Why this role matters
We’re looking for an engineering leader who is both hands-on and product-driven. Someone who thrives on ownership, loves the ambiguity of building something new, and wants to shape systems that create delight at scale.
You will lead the next chapter of easyplant’s tech evolution. This includes launching our next-generation product, easyplant 2.0 - a fully electronic, sensor-powered version of the self-watering system. easyplant 2.0 will give customers precise insight into water levels, light exposure, and humidity. It’s a true IoT product, blending mobile software with embedded hardware, firmware, and real-time data.
You’ll also lead the rebuild of our mobile experience, architect internal tools that support global fulfillment, and enable a network of manufacturing sites with no developers on site.
What makes this role special
- You will work across layers of technology, from mobile apps and backend systems to embedded sensors and factory dashboards
- You will shape the core product, not just its interface, influencing both what we build and how we build it
- You will lead the technical effort behind easyplant 2.0, a connected device that blends real-time sensing with beautifully simple UX
- You will help build fulfillment systems that operate globally, adapt to complexity, and require zero engineers on site
- You will work directly with product, operations, design, marketing, and data to solve high-leverage challenges with speed and creativity
Who you are
- You are a hands-on engineering leader with strong technical instincts and product intuition
- You have built and scaled complex systems and still love writing code
- You are excited by products that mix software and hardware in unpredictable environments
- You enjoy collaborating across disciplines and take pride in shared wins
- You move quickly, think clearly, and adapt well when things are still in flux
- You believe in thoughtful architecture, fast feedback loops, and clear ownership
- You see AI as a practical tool for improving speed, quality, and creativity
We use TypeScript, React/React Native, Node, Swift, Python, PostgreSQL, MongoDB, AWS, and plenty of AI tooling—but we’re tech-agnostic when it comes to talent.
Why work at Mixtiles
- Culture highlights: “Work is also about relationships” – focus on friendship and fun; small, flat teams with high ownership; described as “one of the largest & fastest growing Consumer Tech startups in Israel.” [careers.mixtiles.com], [linkedin.com]
- Remote/hybrid/office: Hybrid model (most roles based in Tel Aviv, Israel; some remote options for US-based roles). On-site in Tel Aviv with some hybrid flexibility. [builtin.com]
- Notable perks: High employer rating (4.2/5 on Glassdoor via LinkedIn), compensation rated 4.6/5, culture rated 4.6/5. Bottom-up innovation, access to cutting-edge tech (AI, AR, XR), and the opportunity to work across multiple consumer products.
- Engineering culture: Heavy reliance on software engineering, generative AI, AR/VR/XR technologies, and manufacturing know-how. Engineers work closely with design and operations. [linkedin.com]