Head of Growth at Broccoli AI (San Francisco, CA)
Broccoli AI· San Francisco, CA· $200k–$230k·
Role details
Summary
The Head of Demand Generation will own pipeline creation and strategy at Broccoli, a B2B AI operating system for service businesses. This role involves building systems to generate high-quality pipeline for the sales team through experimentation with channels, messaging, and AI-driven automations.
Job description
About Broccoli
At Broccoli, we're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done. Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan. Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built. Today:
- Hundreds of contractors rely on Broccoli every day.
- We've grown to $15M+ ARR in under two years.
- We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.
- We're backed by Khosla Ventures and Y Combinator.
We're still just getting started.
The role
We’re hiring a Head of Growth to own pipeline creation at Broccoli. Your job is to build and scale the systems that generate high-quality pipeline for the sales team. We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role. You should constantly be testing:
- Channels
- Messaging
- Funnel conversion
- Outbound motions
- Paid campaigns
- Events and partnerships
- AI-powered automations and workflows
You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.
What you’ll own
- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound + outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time
Who we’re looking for Must-haves
- Strong analytical and growth mindset
- 8+ yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week
Strong plus
- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality
Not a fit
- Brand marketers without pipeline ownership
- People optimized around MQLs over revenue
- Managers who mainly coordinate agencies instead of executing
Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.
Why work at Broccoli AI
- High-growth environment: The company is growing extremely fast (272.7% headcount growth YoY, millions in ARR in under a year), offering employees the chance to have outsized impact in a rocket ship.
- Founder-led with strong pedigree: Founders AJ Jain and Aditya Ketkar have worked together for 9+ years, have backgrounds at Adobe and Microsoft, and are backed by top-tier investors (Khosla Ventures, Y Combinator). ycombinator.com
- Culture of deep customer empathy: The company was built by going door-to-door and meeting 100+ contractors, and that customer-first ethos permeates the engineering and product culture.
- Work policy: Hybrid/In-Office — the company has two offices in San Francisco (300 Brannan St) and roles are listed as "Hybrid" or "In-Office" on Built In. builtin.com
- Notable perks: Backed by top-tier VCs (Khosla, YC); opportunity to work on a high-impact AI product that directly helps small businesses; fast-paced environment with significant ownership.
- Engineering culture: Heavy emphasis on AI and full-stack engineering; the team is building a complex, real-time voice AI system integrated with legacy field service software. Open roles include Staff Software Engineer, Director of Engineering, and Senior Product Manager. ycombinator.com