Lead, Photography (x/f/m) at HelloFresh (Berlin, Germany)

HelloFresh· Berlin, Germany·2d ago

Job description

The role

As a Lead Photographer in the HelloFresh Studio, you are part of our Photography team, working across food, product, lifestyle, and marketing productions. You are first and foremost an exceptional photographer with deep technical and visual expertise, setting the benchmark for photographic quality, craft, and production excellence across the Studio.

You lead through expertise, influence, and example, helping elevate the capabilities of the photography team while maintaining high standards across large-scale asset production. You play a key role in developing photographic talent, evolving ways of working, and driving continuous improvement.

You collaborate closely with Producers, Styling, Culinary, Post-production, and Creative teams to deliver high-quality and scalable visual production across multiple brands. You stay up to date with industry developments and actively support AI direction, experimentation, and content generation initiatives within the Studio and broader organization, helping translate new technologies into practical production workflows.

What you’ll do

Lead by example and continuously raise the bar for photographic quality and execution across the Studio
Execute and oversee food, product, lifestyle, and marketing photography to the highest commercial standards
Coach, mentor, and support photographers through feedback, knowledge sharing, and hands-on guidance to elevate overall team capability
Define, maintain, and continuously improve photographic standards, shooting guidelines, and best practices
Work together with Studio leadership to improve production quality, studio efficiency, and scalable ways of working
Collaborate closely with Art Direction, Styling, Culinary, Post-production, and Creative teams to ensure strong and consistent visual execution
Support complex productions and solve creative and technical and production challenges on set
Drive consistency across large asset volumes while maintaining visual excellence and operational efficiency
Actively contribute to Studio and company AI initiatives by supporting experimentation, developing practical use cases, and helping integrate AI-supported and hybrid content creation workflows
Act as a trusted expert and escalation point for photographic quality, technical decision-making, and production excellence

What you’ll bring

You are a seasoned photography professional with 7+ years of experience in commercial photography, ideally including food, lifestyle, product, and high-volume e-commerce content production
You demonstrate exceptional photography craft and technical excellence. Providing a portfolio is mandatory
You have deep expertise in lighting, composition, camera systems, color, production environments, and visual storytelling
You have experience operating in fast-paced production environments and collaborating across multiple disciplines and stakeholders
You naturally elevate others through coaching, feedback, mentorship, and sharing best practices
Experience leading photographers or creative production teams is a plus
You are highly influential, collaborative, and comfortable aligning stakeholders without relying on hierarchy
You have a strong production mindset and continuously look for opportunities to improve workflows, quality, and efficiency
You stay current with developments in photography, visual production, and AI-supported content creation, and understand how to apply new technologies in a practical production environment
You have expert knowledge of Capture One and strong understanding of color grading and image editing. Experience with additional photography, automation, or AI-supported production tools is a plus
You can interpret and deconstruct creative briefs and translate them into practical photographic approaches, balancing creative intent, production realities, and visual quality
You have strong verbal and written communication skills in English

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Please include a portfolio of your recent and relevant work.

Why work at HelloFresh

Culture: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
Diversity & Inclusion: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
Work Environment: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
Perks: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
Growth Trajectory: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

About HelloFresh

Company Overview

One-liner: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
Entity Type: Public (Ticker: HFG on the Frankfurt Stock Exchange)
Headquarters: Berlin, Germany
Founded: 2011
Founders: Dominik Richter, Thomas Griesel, Jessica Nilsson

Core Business

Primary Industry: Meal Kit Delivery / Integrated Food Solutions
Target Customers: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
Mission Statement: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

Products & Services

HelloFresh (Core Meal Kits): The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
Factor_: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
Youfoodz: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
EveryPlate: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
Chefs Plate: A meal kit brand in Canada. Type: Subscription-based physical goods.
Green Chef: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
The Pet Food Brands: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

Market Standing

Valuation/Market Cap: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
Key Metric (Annual Revenue): €6.76 billion in net revenue in FY 2025.
Key Metric (Meals Delivered): ~850 million meals delivered in 2025.
Key Metric (Employees): +29,000 employees globally.
Notable Investors/Partners: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
Growth Signals: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

Competitive Advantages

Scale & Data: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
Vertical Integration: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
Multi-Brand Strategy: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
Global Footprint: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

Strategic Focus

Accelerating Ready-to-Eat: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
Sustainability & Efficiency: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
Technology & Personalization: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
International Expansion: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

Sources

Job description

The role

What you’ll do

What you’ll bring

Why work at HelloFresh

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