Marketing Lead at Kinship (London, United Kingdom)
Kinship· London, United Kingdom·
Role details
Competitive Salary · Office In Central London · Work-Life Balance
Summary
Own Kinship’s marketing execution end-to-end, including messaging, content, and brand voice. Drive inbound lead generation through high-quality content and manage digital assets across web, social, and email channels.
Job description
HEY THERE – WE'RE KINSHIP 👋
We’re building the Revit tools that architects and engineers actually want to use. Our platform helps teams manage their content, track project data, and make smarter decisions without the usual chaos.
People across the industry know the Kinship name. What they don’t always know is what Kinship actually is. That’s where you come in.
We’re looking for a Marketing Lead to own how Kinship shows up in the world—our messaging, content, and brand.
This isn’t a role where you’re handed a playbook. It’s a chance to define one, turn a clear strategic vision into consistent execution, and build a brand that feels confident, credible, and quietly different from everything else in the AEC space.
If you care deeply about clarity, taste, and craft—and you enjoy owning problems end to end—you’ll feel at home here.
IN THIS ROLE, YOU WILL
- Own Kinship’s marketing execution end to end, across our website, blog, LinkedIn, YouTube, and email
- Turn product features and releases into clear, compelling narratives that people actually understand
- Drive inbound lead generation through consistent, high-quality content (no outbound or cold calling)
- Shape and maintain Kinship’s brand voice: confident, concise, and refreshingly un-corporate
- Decide what gets published, when, and why—balancing long-term brand building with short-term impact
YOU’LL SPEND YOUR TIME ON THINGS LIKE:
- Keeping the website up to date as a living product asset—not a static brochure
- Running a steady content cadence (weekly blog posts, daily(ish) social posts, monthly newsletters)
- Leading pain-point-focused content campaigns based on real Revit and workflow frustrations
- Working closely with the team to turn deep technical knowledge into strong, readable content
- Supporting high-quality video content that shows Kinship in action
- Identifying and pursuing smart opportunities for PR, podcasts, events, and industry visibility
WE THINK YOUR BACKGROUND PROBABLY INCLUDES:
- Several years (ideally 5+) working in B2B, SaaS, or technical product marketing
- Experience being the most senior marketer in a small or growing team
- Strong writing and editing instincts—you know when something is clear and compelling
- Comfort owning strategy and execution, without layers of process
- Experience working closely with product and sales/CS teams
YOU’RE PROBABLY SOMEONE WHO
- Enjoys figuring things out when there isn’t a clear answer yet
- Cares about tone, structure, and clarity—not just volume or reach
- Is allergic to generic LinkedIn marketing and buzzwords
- Likes building things properly, even if it takes a little longer
- Wants real ownership and influence, not just a title
WHAT WE OFFER
- Competitive salary (based on experience and location)
- A beautiful, plant-filled office in central London (by Southwark tube station) and good coffee (obviously)
- A no-BS team of people who love building great software together
- The chance to shape a brand—and a category—while it’s still being defined
- A company that insists on work-life balance
Why work at Kinship
- Culture: Small, ambitious team (≈12 people) with a “people over process” ethos. In-person collaboration is encouraged – London office is the hub, with remote team members across time zones.
- Policy: In-office focused for London-based roles; hybrid flexibility for team members in other locations.
- Perks: Good coffee, fast-moving ideas, meaningful impact on real-world building design tools.
- Engineering Culture: Opportunity to shape the product from the ground up; stack includes C#/.NET, frontend (likely modern JS/TS), and backend work. Open roles: Product Engineer (Backend, Frontend, C#/.NET), Design Engineer, Revit Content Specialist, Marketing Lead.