Feeny
aCommerce

Media Planner - Manager/Senior Manager at aCommerce (Bangkok, Thailand)

aCommerce· Bangkok, Thailand·

Job description

Job purpose

The Media Planning & Strategy Manager is a key role focused on driving Sustainable Growth for our brand partners. You will be responsible for architecting media strategies that not only deliver top-line revenue but also maintain healthy Profitability. By balancing aggressive scaling with financial efficiency, you will ensure long-term business success in the competitive ecommerce landscape.

Job Responsibilities:

  • Growth & Profitability Strategy: Develop and execute full-funnel media plans that maximize revenue while optimizing the cost of acquisition to ensure bottom-line profitability.
  • Sustainable Budget Management: Lead the allocation and forecasting of media investments to ensure consistent and sustainable growth across all digital channels.
  • Financial Performance Tracking: Monitor and analyze media investment efficiency (ROAS/ROI) to ensure all campaigns meet the brand's financial health standards.
  • Data-Driven Optimization: Use analytical thinking to translate complex data into actionable insights, improving campaign performance and investment returns.
  • Marketplace & Social Mastery: Oversee strategic media execution across Google, Meta, TikTok, and Marketplaces (Shopee, Lazada) to capture growth opportunities.
  • Leadership & Mentorship: Lead and develop the team's technical and soft skills, fostering a result-oriented culture that delivers "WOW" service to clients.

Key Requirements

  • 5-8 years of experience in Media Planning or Digital Strategy, with a strong focus on Growth and Profitability.
  • Financial Acumen: Excellent ability to manage large-scale budgets and understand the business impact of media spending.
  • Analytical Thinking: Proven expertise in data modeling (Excel, GA4) to drive strategic decisions and sustainable outcomes.
  • Result Oriented: A high level of accountability and a track record of meeting or exceeding commercial KPIs.
  • Strategic Communication: Strong presentation skills in English and Thai, capable of influencing senior stakeholders.
  • Ecommerce Expertise: Deep understanding of the SEA digital ecosystem and how media drives sustainable sales growth

Why work at aCommerce

  • E-commerce Career Launchpad: aCommerce positions itself as a place where employees build a "CAREER in e-commerce," not just a job, with exposure to all facets of the industry in a fast-growing market.
  • Growth & Learning: Access to leaders and subject matter experts, with opportunities to understand business strategy and direction.
  • Culture & Perks: Known for investing in employees with solid healthcare, comfortable workspaces, attractive work locations, flexible work arrangements, and free lunch.
  • Scale & Impact: Opportunity to work with the region's largest e-commerce enabler and top global brands, directly impacting their success.
  • Diversity & Inclusion: Committed to equal opportunities and a work environment free of discrimination and harassment.
  • Work Policy: Information on remote/hybrid policy is not explicitly stated, but "flexible work arrangements" are mentioned as a perk.

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