Performance Marketing Manager at Salmon Group (Georgia)
Salmon Group· Georgia·
Role details
Salmon Group at a glance
A Philippine consumer fintech and licensed neobank offering AI-scored credit, cards, and deposits to underbanked Filipinos.
Salmon is a consumer financial technology company in the Philippines that provides credit lines, installment and cash loans, prepaid cards, and bank deposits to underbanked consumers, using AI credit scoring and a licensed rural bank it acquired.
~$310M ($160M equity + $150M bonds) raised · latest: $100M (April 2026): $60M equity + $40M debt · backed by International Finance Corporation (IFC, World Bank Group), ADQ (Abu Dhabi sovereign wealth fund), Lunate, Antler VC
Summary
Join the User Acquisition team to own paid acquisition end-to-end across Meta, TikTok, Google, and other channels. You will launch and optimize campaigns, collaborate with creative teams, and drive growth for Salmon products.
Job description
About the role
Salmon products are growing and paid acquisition is one of our primary growth streams. We are actively scaling, testing new channels, and have built a creative pipeline to support the volume.
We're looking for a Performance Marketing Manager to join our User Acquisition team and own results end-to-end. The core of the role is hands-on work with the channels that drive the most volume — launching and optimizing campaigns directly or through partners, working closely with the creative production team, and staying laser-focused on what scales. Big ambitions, real resources, products that are actually growing — there's a lot to work with.
What you'll do
- Run paid acquisition for Salmon products across Meta, TikTok, Google, and other channels.
- Be involved in creative production — generate new concepts, collect creative references in creative backlog.
- Own paid growth end-to-end — you decide which channels, creatives, and funnels to scale, and you're accountable for the results.
- Collaborate with creative, product, web/SEO, and analytics teams to land campaigns across streams.
- Maintain a structured experiment tracking system so learnings compound across channels.
What makes you a strong fit
- 5+ years of hands-on experience in performance marketing, ideally in fintech, banking, or digital consumer services.
- Hands-on experience running and optimizing campaigns on Meta as the primary channel, plus experience with other major acquisition platforms (Google Ads, TikTok Ads, Reddit Ads, or similar).
- Experience promoting mobile apps, including the web-to-app (W2A) model.
- Experience of running performance as a continuous test loop: form hypotheses, ship variants, draw conclusions from data.
- Strong understanding of attribution, tracking, and analytics tools.
- Reads the acquisition funnel data and spots where things are working or breaking.
- Hands-on with Google Analytics, Tableau, AppsFlyer (or similar platforms).
- English B2. Familiarity with the Philippine market is a plus.
Why work at Salmon Group
- Culture: Emphasizes “dependability,” innovation, and a human touch. Employees describe an agile, open environment where Day One employees shape the company.
- Work model: Mostly office-based at the Taguig City headquarters (Four/NEO Building, Bonifacio Global City). Some field roles (collections, housekeeping) are site-specific.
- Notable perks: Competitive salaries (e.g., PHP 30k-40k/month for junior roles; PHP 15k-25k for field roles). Popular roles include Credit Investigator (PHP 28k/month) and Collection Agent (PHP 16k/month).
- Engineering culture: Strong focus on AI, data analytics, and technology innovation; the CTO and SVP of AI and Data are part of senior management.