Social Lead at Doji (New York, NY)
Doji· New York, NY·
Role details
Work type
Onsite
Employment
Full-Time
Job description
THE OPPORTUNITY
We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.
THE ROLE
We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.
AS SOCIAL LEAD YOU WILL…
- Own the content strategy and calendar — choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
- Develop repeatable, Doji-ownable content formats and see them through from concept to published post
- Direct our Social Editor and Visual Designer on copy, video, and visual identity
- Drive our tastemaker strategy — building relationships with creators and culturally relevant figures who bring Doji into their world organically
- Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
- Help facilitate community engagement through content — contests, styling challenges, UGC campaigns, and more
- Track content performance, review analytics, and use data to inform and evolve strategy
- Work with founders to align content with new product features and overall brand direction
YOU'RE A GREAT FIT IF YOU…
- Have a strong editorial point of view and genuine taste in fashion and culture
- Are a natural leader who can set direction and bring a team along with you
- Are chronically online and fluent in both fashion culture and internet culture
- Can conceive a format, brief a team, and see it through to a finished post
- Move fast without sacrificing quality
- Are comfortable with ambiguity and thrive in an early-stage environment
- Have experience running social at a fashion publication, brand, or media company
- Have a network of creators, talent, and collaborators you can activate
BONUS IF YOU…
- Have experience with influencer marketing and talent relationships
- Have launched original content formats from scratch
- Have experience growing social accounts from early stage
- Have experience as a creative director
- Are excited about AI and the future of fashion technology
Why work at Doji
- Small, tight-knit team: Based in NYC with just 8 people, offering outsized impact and ownership.
- Backed by elite investors: Thrive Capital, Seven Seven Six – same backers as OpenAI and Cursor, indicating strong funding runway and network.
- Cutting-edge work: Daily involvement in advanced diffusion models, real-time avatar generation, and consumer AI.
- Culture of craft: “We go deep where others don’t – beyond surface. We lead with craft, curiosity and the courage to envision an entirely new paradigm.” (careers page)
- Open roles: Current openings include Founding iOS Engineer, Design Engineer, and Social Media Intern – all with referral bonuses ($10k for successful engineer hires).
- Perks: Not explicitly detailed, but startup environment typical of early-stage NYC tech companies; likely equity, flexible remote/hybrid, and direct collaboration with founders.