Solutions Product Marketing Manager at Perplexity (San Francisco, CA)
Perplexity· San Francisco, CA· $190k–$250k·
Role details
Perplexity at a glance
AI-powered answer engine that returns real-time, cited answers, now expanding into an agentic browser and on-device agents.
Perplexity runs an AI answer engine that searches the live web and returns direct, cited answers instead of a page of links. It has extended that core into an AI browser (Comet), an on-device agent (Computer), a developer API, and vertical tools like patent search.
$1.7B raised · latest: Series E extension · $200M · 2025 (reported $20B valuation) · backed by Accel, IVP, NEA, SoftBank Vision Fund 2
Job description
Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product. You will:
- Own vertical GTM as a system, not one-off campaigns
- Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
- Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
- Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
Qualifications:
- 8+ years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- Advanced proficiency using AI tools to drive marketing outcomes
- Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work
Why work at Perplexity
- Culture & Environment: “Thoughtful support” culture with emphasis on craftsmanship, ownership, entrepreneurship, scholarship, and partnership. Hybrid schedule (4 days in-office) based on location.
- Perks: Daily catered meals (breakfast, lunch, dinner in office), office snacks, ride home program, commuter benefits, home office reimbursement, fitness classes, gym memberships.
- Compensation & Benefits: Competitive salary and equity packages; retirement plans with company match; flexible PTO; holiday shutdown between Christmas and New Year; 12 weeks paid bonding leave; comprehensive health, dental, and vision insurance.
- Relocation & Visa Support: Relocation assistance and visa/green card sponsorship for eligible roles. Partners with immigration firm to support the process.
- Engineering Excellence: “Technical assessment for relevant roles”; values hands-on contribution, broad skill sets, and merit-based evaluation. Frequent Tech Talks and exposure to greenfield AI research problems.