Feeny
Coins.ph

Trading UX Strategist at Coins.ph (Hong Kong, China)

Coins.ph· Hong Kong, China·

Role details

Work type
Hybrid
Employment
Full-Time

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Job Responsibilities

  • Define UX strategies and propose improvements grounded in user research and trading domain knowledge.
  • Collaborate with Product, Engineering, and Data teams to ensure experience solutions are feasible and aligned with business objectives.
  • Translate complex trading data into clear, user-friendly portfolio management and data visualization experiences.
  • Continuously evaluate user experience through feedback, behavioral analytics, and market research to inform experience improvements.
  • Collaborate cross-functionally (Marketing, Sales, Operations, Compliance, Legal) to align experience strategy with broader business goals.
  • Work closely with Product, Engineering, and Data team to ensure experience strategy is effectively translated into product featuresQualifications:· Bachelor’s or Master’s degree in a relevant field (Design, Human-Computer Interaction, Computer Science, or related).

Job Requirements

  • Strong knowledge of user experience principles, user research methodologies, and experience strategy.
  • Proven experience working on crypto, trading, or fintech products, especially involving portfolio management or analytics features.
  • Familiarity with the Philippines and/or global crypto markets is a plus.
  • Ability to translate complex financial or trading data into user-friendly experiences.

Why work at Coins.ph

  • Culture & Flexibility: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
  • Benefits: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
  • Growth: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
  • Compensation: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
  • Engineering culture: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.

Application questions