
[UPLIVE Company] Senior UA Marketing (Mobile Games) at Amanotes (Ho Chi Minh City, Vietnam)
Amanotes· Ho Chi Minh City, Vietnam·
Role details
Work type
Onsite
Employment
Full-Time
Level
Senior
Job description
ABOUT THE JOB
Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.
WHAT YOU WILL DO
- Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
- Define conceptual creative strategies and testing processes
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.
QUALIFICATIONS
- 3+ years of hands-on UA experience in mobile gaming industry
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
- Fluent English (written + speaking) is a must
TO COMPLEMENT OUR TEAM, YOU SHOULD BE
- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- ••Modern equipments/AI tool provided.
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- Thank you for your interest in joining Uplive!
How To Apply? Click the button or contact us at talents@uplive.zone
Why work at Amanotes
- Award-winning culture: Recognized as a Great Place to Work in Vietnam for three consecutive years (2022–2025).
- Music-first environment: Office culture revolves around music; employees are encouraged to “work and live with Music.”
- Data-driven engineering: Tech stack includes Kubernetes, Node.js, TypeScript, PostgreSQL, MongoDB, Apache Airflow, GCP, and modern CI/CD tooling – engineers work on products used by millions daily.
- Growth opportunities: High internal mobility, mentorship, and continuous learning. Roles span product management, game design, full-stack development, data, and UA marketing.
- Work location: Hybrid-friendly? Offices in Ho Chi Minh City (HQ) and Singapore. Roles are primarily on-site or hybrid (details per job posting).
- Perks: Competitive compensation, recognition programs, work-life quality emphasis, and a “dynamic and open” environment.
- Typical titles for job seekers: Product Manager, Senior Product Owner, Game Unity Developer, UI/UX Designer, UA Marketing, Data roles.