Brand Manager - China at thatgamecompany (Shanghai, China)
thatgamecompany· Shanghai, China·
Role details
Summary
The Brand Manager will shape and drive TGC's brand presence and key initiatives in China. This role involves developing brand direction, executing campaigns, and collaborating with global and local teams to ensure consistent messaging and market insight.
Job description
Brand Manager - China
thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.
Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine passion for games and creative work, to help shape and drive TGC’s brand presence and key brand initiatives in China. This role requires both long-term brand thinking and solid execution capability.
Responsibilities
- Support the development and execution of TGC’s brand direction and core messaging in China
- Own or deeply contribute to brand-level projects, including brand campaigns, offline experiences, and content initiatives
- Collaborate closely with global teams, local partners, and cross-functional stakeholders to deliver projects effectively
- Participate in the planning and review of brand-related content (copy, visuals, video, offline materials) to ensure brand consistency
- Conduct post-project reviews and build long-term insights into Chinese players and the local market
Requirements
- 3–5 years of experience in branding, marketing, or content-related roles
- Proven experience managing projects end-to-end
- Strong written and verbal communication skills in both Chinese and English
- A long-term brand mindset, beyond short-term marketing performance
We Value
- A genuine love for games, with clear taste and judgment
- Alignment with TGC’s philosophy and creative values; familiarity with or passion for TGC games is a strong plus
Real interest in emotionally driven, experience-oriented brands, beyond surface-level
Why work at thatgamecompany
- Culture: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
- Remote/Hybrid/Office Policy: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
- Notable Perks & Engineering Culture: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
- Growth Opportunity: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
- Mission-driven work: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.