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CRO Manager | Betty CA at Betty (Sofia, Bulgaria)

Betty · Sofia, Bulgaria·

Job description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

  • We are honest - we value honesty in all aspects.
  • Bring the Olives - we offer premium customer experience.
  • Think Big - we believe in always striving for more

About the role:

We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web.

Key Responsibilities

  • Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction.
  • Own visit to registration-start: optimize the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number.
  • Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow.
  • Own the experiment pipeline: turn funnel data into hypotheses, design A/B and multivariate tests, write clear specs for the development team, and prioritize hard so the highest-impact tests ship first.
  • Own measurement and honest read-outs: set success metrics and guardrails before each test, keep tracking clean (GTM and/or Segment), analyze in GA and Tableau, and keep a library of validated learnings so the team stops re-testing settled questions.
  • Own reporting and stakeholder alignment: present test plans, results, and recommendations to the business, and align marketing, product, design, and dev behind the roadmap.

Requirements:

  • Experience optimizing across both web and native mobile apps (iOS and Android), with a clear understanding of how registration and payment flows differ across them. Familiarity with KYC or identity-verification friction is an advantage.
  • 6+ years hands-on in CRO or experimentation, with a track record of measurable funnel improvements in a fast-paced, digital-first business. Online gaming, fintech, or e-commerce experience is a strong plus.
  • Strong experiment design: A/B and multivariate testing, sample sizing, guardrail metrics, and the discipline to read results honestly, including when a test is inconclusive.
  • Hands-on analytics: GA and Tableau, with clean event tracking via GTM and/or Segment. You can measure your own tests end to end.
  • Comfortable designing experiments and specifying them clearly for engineers to build, then owning the analysis.
  • A real grasp of user behavior, UX, and the psychology of decision-making, applied to sign-up and payment flows.
  • Strong communication and the ability to influence cross-functional teams, since development support is shared across priorities.
  • A results-oriented mindset that balances rigorous thinking with shipping. SQL is an advantage, and familiarity with AGCO / Ontario iGaming rules is an advantage.

What we offer:

  • Competitive salary
  • Performance-based bonus
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space

Why work at Betty

  • Culture: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products.
  • Work model: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia.
  • Engineering culture: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category.
  • Notable perks: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance.
  • Caution: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives.

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