Director, Member Experience & Lifecycle Marketing at FoundersCard (Spring, TX)Director, Member Experience & Lifecycle Marketing

FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from the moment they join through every renewal. This is a hands-on retention and lifecycle marketing role for someone who is obsessed with member feedback, catches churn risk before it happens, and builds the campaigns and cross-functional fixes that turn insight into renewals. This role is based in our Spring/Houston office. This is an in-office role requiring 4-days a week at the Spring, Texas office*

- Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.

- Build and operate a retention early-warning system, using behavioral signals like login frequency, benefit redemption, and support sentiment to flag at-risk members before they consider canceling.

- Personalize retention interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach.

- Own the voice-of-member feedback loop—NPS/CSAT, and themes from support conversations—and act as the internal advocate pushing that feedback into product, benefits, and partnership decisions.

- Partner closely with Member Support, the team talking to members daily and surfacing risk and friction signals first.

- Track benefit-level performance and friction, identifying which benefits drive renewal versus which generate disproportionate complaints, and work with Partnerships to fix, improve, or retire underperforming ones.

- Personally build, configure, and analyze lifecycle email marketing workflows—renewal sequences, at-risk saves, and re-engagement campaigns—from strategy through execution.

- Use AI tools to work more efficiently, from speeding up analysis to accelerating campaign and creative production.

What Success Looks Like

You'll build a member experience that measurably reduces churn, with:

- A churn-risk model that flags at-risk members early enough to act, with a growing save rate on outreach.

- Rising NPS/CSAT scores and a consistent flow of member feedback that gets acted on.

- Clear visibility into which benefits drive renewal versus friction, and a track record of fixing or retiring the ones that don't.

- Faster time-to-first-value in onboarding, so new members see the value of membership sooner.

- A tight, trusted partnership with Member Support that catches risk earlier.

- 7+ years in retention, member/customer experience, or lifecycle marketing, ideally at a membership, subscription, or loyalty-driven business

- Hands-on email marketing expertise is required — proven experience personally building, deploying, and analyzing automated email/lifecycle workflows, not just directing an agency or team

- HubSpot experience is a strong plus

- Comfort working cross-functionally with Support, Partnerships, and Product

- Experience building or operating a churn-risk or member health-scoring framework

- Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies — personalizing interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach

- Fluency with AI tools to work efficiently — using them to speed up analysis, draft and test campaigns faster, and generate or refine design/creative assets

- A genuine obsession with the member's experience — someone who treats every piece of feedback as actionable data, not noise