Join the goodr journey at goodr (Los Angeles, CA)

goodr· Los Angeles, CA·7h ago

Job description

ABOUT GOODR

We create and sell active eyewear for anyone. No slip. No bounce. All polarized. All fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

SOUNDS INTERESTING?

Would you love to join the goodr journey, but you don’t see a role that matches your experience? No worries, we got you! As our flocks (btw that’s what a group of flamingos is called) are growing, we will be looking for more flamingos to join us in one of the following areas:

Activations
Brand
Cabana aka our store
Content
Customer Service
Design
Distribution Center
Finance
HR & Culture
Media
Operations
Product
Sales
Project Management

NEXT STEPS

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Why work at goodr

Culture: Frequently ranked as a top workplace – named one of Inc. Magazine’s Best Workplaces in 2023 and a Fortune Best Workplace in Retail (2020, 2021, 2023). greatplacetowork.com Employees describe the culture as “fun and authentic,” with a high trust index (68% of employees say it’s a great place to work vs. 57% at a typical U.S. company). greatplacetowork.com
Perks & Benefits: Hybrid schedule, free lunch every Tuesday, 10+ paid holidays, 401k matching, health/dental/vision insurance, free sunglasses, and learning & development opportunities. goodr.com
Engineering & Product Culture: A “recklessly committed to fun” ethos; the company celebrates failure with a “Flock Up of the Year” award for teams that took a big swing. Cross-functional collaboration is emphasized.
Work Environment: Hybrid model (office in Inglewood, CA and a retail location in Venice/Los Angeles). The team is described as hard-working and playful, with a strong sense of community.

About goodr

Company Overview

One-liner: goodr designs and sells affordable, polarized, no-slip sunglasses and active eyewear for sports and everyday life, built around a fun, authentic brand.
Entity Type: Private (bootstrapped; no disclosed funding rounds)
Headquarters: Inglewood, California, United States
Founded: 2015
Founders: Ben Abell, Keri Blunt, Stephen Lease

Core Business

Primary industry: Sporting goods manufacturing / retail (active eyewear).
Target customers: B2C – athletes, runners, outdoor enthusiasts, and style-conscious consumers. Products are also sold through national retailers (B2B wholesale).
Mission or purpose statement: “To give you permission to be unabashedly yourself…unless you’re an asshole.” The company is guided by its four Fs: Fun, Fashionable, Functional, and ‘Ffordable.

Products & Services

Active Eyewear (Sunglasses): The core product line – polarized, no-slip, no-bounce sunglasses designed for running, cycling, and everyday wear. Available in classic, fashion, and performance styles.
Winter Goggles: Protective eyewear for cold-weather sports.
Prescription Shades: Rx-ready sunglasses.
Cases & Accessories: Carrying cases and occasional limited-edition merchandise.
Retail & E-commerce: Products sold on goodr.com, at the company’s flagship store (The goodr Cabana on Abbot Kinney in Los Angeles), and through national partners including REI, Fleet Feet, Dick’s Sporting Goods, Public Lands, Scheels, and Target.

Market Standing

Valuation / Market Cap: Not disclosed (private company).
Key Metric: Annual revenue of approximately $31 million (as of current data) and 137 employees (up 10% year-over-year). linkedin.com
Notable Investors/Partners: No external investors mentioned. Retail partners include REI, Dick’s Sporting Goods, Target, Fleet Feet, Public Lands, and Scheels.
Growth Signals: 10% year-over-year headcount growth; operates in 5 countries (United States, Canada, Spain, United Kingdom, Panama); active job postings increased 350% year-over-year (9 current openings). linkedin.com

Competitive Advantages

Product Differentiation: No-slip, no-bounce design that stays put during high-motion activities – a patented feature that appeals to runners and athletes.
Affordability & Quality: Polarized lenses at a price point that competes with premium brands, making performance eyewear accessible.
Strong Brand Identity: A distinctive, irreverent, and fun brand voice that resonates with a loyal community. The company is 100% carbon neutral and a member of 1% for the Planet, adding a sustainability angle.
Retail Distribution: Broad wholesale presence in major sporting goods and big-box retailers, giving wide consumer reach.

Strategic Focus

International Expansion: Already operating in five countries, goodr is likely scaling its global footprint.
Product Line Extension: Continued development of winter goggles, prescription options, and accessories to capture adjacent market segments.
Omnichannel Growth: Balancing direct-to-consumer e-commerce with physical retail (flagship store and wholesale partnerships).
Talent Investment: Aggressive hiring (job postings up 350% YoY) and a focus on building a strong internal culture to support scaling.

Sources

Job description

ABOUT GOODR

NEXT STEPS

Why work at goodr

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