Performance Marketing Manager - Apps at Voodoo (Paris, France)
Voodoo · Paris, France·
Role details
Voodoo at a glance
A French mobile-entertainment company that develops and publishes mobile games and consumer apps (BeReal, Wizz) at massive scale.
Voodoo is a French mobile entertainment company that develops and publishes mobile games and consumer apps, and runs the growth, ad-network, and monetization infrastructure that turns their massive playtime into revenue. It works with thousands of external studios and owns apps including BeReal, Wizz, and Blitz.
$812M raised · latest: GBL minority stake (~16%) · €266M · 2021 (valued ~€1.7B) · backed by Goldman Sachs, Tencent, Groupe Bruxelles Lambert (GBL)
Summary
The Performance Marketing Manager owns user acquisition activities for a portfolio of consumer and social apps. Responsibilities include planning and managing UA campaigns, analyzing performance to increase ROAS, and collaborating with product and creative teams to drive growth.
Job description
ABOUT VOODOO
Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more.
TEAM
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.
ROLE
Voodoo is looking for an Performance Marketing Manager to own user acquisition activities on a portfolio of consumer and social apps. Leading you own portfolio of Apps, you will leverage your expertise and creativity to turn great mobile products into global hits.
- Plan and manage UA campaigns for multiple apps
- Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps
- Work closely with our Product and Creative teams to coordinate efforts and share feedback
- Use our suite of internal growth tools and interface with our Tech team to continuously improve them
- Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
- Lead transversal projects
PROFILE
- You have experience in performance marketing and paid acquisition, in application or gaming companies
- You have a successful track record with ROAS strategies on mobile games and/ or apps
- You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
- You’re well-versed with experimentation methodologies and processes
- You have experience with influencer marketing and ASO
- You’re a hacker: you’ve already tried innovative organic/ viral tactics
- You speak and write English fluently
- You wish to work in an environment that values candor, freedom, and responsibility
BENEFITS
- Competitive salary
- Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
- Swile Lunch voucher
- Gymlib (100% borne by Voodoo)
- Wellness activities in our Paris office
- Flexible vacation policy
- Remote days
- Child daycare facilities (Les Petits Chaperons rouges)
Why work at Voodoo
- Culture: Values include speed, risk-taking, direct feedback, fighting bureaucracy, high standards, ownership, and long-term thinking. Described as fast-paced and focused on learning quickly.
- Hiring process: Aimed at completion within 30 days; includes recruiter conversation, case study/skill test, Q&A, and final interview with senior leadership.
- Teams: Growth, Engineering & Data, Gaming, Apps, Strategy & Operations, Corporate.
- Work environment: Global offices in Paris (HQ), Istanbul, Montreal, Singapore, and Japan. Remote/hybrid policy not explicitly stated, but roles are likely office-based in key hubs.
- Notable perks: Opportunity to work on products with billions of users; ownership mindset encouraged; flat hierarchies with direct feedback culture.