SDR Lead at Goodlord (London, United Kingdom)
Goodlord· London, United Kingdom·
Role details
Annual Development Fund · Bi-Weekly Coaching With Sanctus · 25 Days Holiday Plus UK Bank Holidays · 1 Day Per Full Holiday Year Up To 32 Days · 3 Months Fully-Paid Time Off For New Arrivals
Summary
The SDR Lead will build the Sales Development function from the ground up, creating strategy, playbooks, and processes for a new early-careers team. This role involves coaching and mentoring raw talent, experimenting with AI and automation tools, and balancing Enterprise and Mid-Market outbound motions to drive...
Job description
📍 London Office (Aldgate East, E1) | Hybrid - 3 days in the office, 2 days from home
The opportunity
Goodlord's mission is to become the gold standard platform for renting, and we're looking for an SDR Manager to build our Sales Development function from the ground up.
Reporting directly to the Head of Sales, this is a genuine blank-canvas opportunity. You'll define the strategy, build the playbook, select the tooling and hire a brand-new early careers SDR team, creating the future commercial talent pipeline for Goodlord.
We're investing heavily in our commercial organisation, giving you the opportunity to shape how we generate pipeline for years to come.
In this role you'll:
- Play a key role in shaping one of Goodlord's most important growth functions, with the freedom to test ideas, move quickly and make a genuine impact.
- Build the SDR function from the ground up, creating the strategy, playbook, processes and team instead of inheriting someone else's.
- Balance both Enterprise and Mid-Market outbound motions, helping us figure out what great looks like across different customer segments.
- Experiment with tooling, automation and AI to help the team work smarter, generate better conversations and create more pipeline.
Success won't just be measured by pipeline - you'll also be responsible for developing the next generation of Account Executives, Account Managers and Commercial Leaders at Goodlord.
What we need from you:
The most important part of this role is coaching, mentoring and developing early careers talent. You will genuinely love nurturing raw talent e.g. graduates, school & college leavers and transforming them into high-performing commercial professionals.
- A proven track record of managing, mentoring, and developing inexperienced hires, building their confidence and core commercial skills.
- Proven experience in a B2B SDR environment, whether as an SDR Lead, Team Lead, Player-Coach or Senior SDR with responsibility for coaching and developing others.
- A Builder Mindset: Comfortable with ambiguity and highly motivated to create structure, strategies, and playbooks where none exist.
- Deep familiarity with tools like Salesforce/HubSpot and Outreach/Salesloft, paired with a genuine enthusiasm for AI sales automation
Note: Whilst you won't carry an individual quota, this isn't a role for someone who wants to manage from the sidelines. We need a leader who is happy to demonstrate what good looks like and help a brand-new team develop into high-performing SDRs.
It would also be great if you have:
- Prior experience navigating the fast-paced environment of a rapidly evolving scale-up.
- An awareness or understanding of the PropTech sector.
WHY YOU'LL LOVE BEING A GOODLORDIAN
Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).
- Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified greatplacetowork.co.uk/1558877. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
- Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
- 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
- Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
- Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics
WHAT’S NEXT?
If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!
A full job spec is available on request.
Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.
Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.
** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.
No agencies please - we have tried and trusted partners we would turn to should we require support.
Why work at Goodlord
- Culture & Values: Goodlord is recognized as a Great Place to Work (#23 in UK) and a Top 10 Most Inclusive Company (Flexa Awards 2026). Values include "We set the pace," "We stand up and deliver," "We're an open book," "We listen, learn, and improve," and "We bring our whole selves to work." The culture is described as fast-paced, ambitious, and transparent.
- AI-First Engineering: The company is "AI-first," with an engineering-led AI Guild that upskills people across all departments. Employees are encouraged to build and ship AI-powered tools, offering a unique opportunity to work on cutting-edge technology regardless of role.
- Learning & Development:
- £1,000 annual development budget for courses, skills, or training.
- Sanctus coaching (performance and wellbeing).
- Learnerbly access (books, webinars, podcasts).
- Manager Training and Insights Discovery™ sessions.
- Lunch & Learns and Fireside sessions with industry leaders.
- Perks & Benefits:
- 25 days holiday + bank holidays, rising to 32 with service.
- Up to 2 days per year for volunteering.
- Enhanced parental leave.
- Dog-friendly office in London.
- Hybrid working pattern.
- Performance-related pay, pension plan, Cycle to Work scheme, retail discounts, and salary sacrifice perks.
- Office snacks, quarterly socials, and annual parties.
- Locations: Offices in London (Aldgate East, near Brick Lane), Sheffield (Fargate), and Lincoln (newest office). Hybrid working is standard.
- Interview Process: Typically includes a first conversation with the hiring manager, a 90-minute "Deep Dive" session (split into role-focus and values interviews), and potentially a take-home exercise or meet-the-team session. The process is designed to be fair and consistent.