Social Platform Specialist at Daily Wire (Nashville, TN)
Daily Wire· Nashville, TN·
Role details
Work type
Onsite
Job description
The Daily Wire is looking for a Social Platform Specialist with a sharp eye for the moments that make people stop scrolling. You’ll turn podcasts, debates, interviews, live events, and text-based content into timely, culturally resonant social assets. This hands-on role also supports scheduling, publishing, and performance tracking across assigned platforms. If you have strong editorial instincts, understand what works on social, and can move quickly from source material to compelling content, we want to hear from you.
Primary Responsibilities
- Create and edit engaging short-form video and social assets from podcasts, debates, interviews, live events, and text-based content.
- Identify culturally relevant, humorous, emotional, or conversation-driving moments with strong social potential.
- Repurpose long-form content into compelling, platform-native clips optimized for engagement and audience behavior.
- Enhance content with subtitles, on-screen text, motion graphics, and other creative elements tailored to each platform.
- Support publishing and scheduling across platforms including YouTube, TikTok, Meta, X, and Reddit.
- Write compelling titles, coordinate thumbnails, and optimize posting times, tags, and content categorization.
- Monitor reach, engagement, watch time, retention, and other performance metrics, using insights and A/B testing to improve future content.
- Collaborate with Platform Specialists and Social Leadership to align creative with platform strategy, performance goals, and publishing priorities.
Experience & Requirements
- 2–3 years of hands-on short-form video editing or clipping experience, or an equivalent portfolio demonstrating relevant skills.
- Proficiency in video editing software such as Premiere Pro, CapCut, or similar, with a strong eye for pacing, subtitles, motion graphics, and on-screen text.
- Deep understanding of major social platforms, including Facebook, Instagram, X, YouTube, TikTok, Reddit, and Snapchat.
- Strong instincts for social-first content, audience engagement, emerging trends, and what makes content perform.
- Interest in and familiarity with the political, cultural, and editorial news landscape.
- Strong understanding of the Daily Wire brand, voice, and Talent.
- Working knowledge of platform analytics tools and ability to use performance data to inform creative decisions.
- Highly organized and detail-oriented, with excellent proofreading, grammar, and written communication skills.
- Proficiency with Microsoft Office and Google Workspace.
Why work at Daily Wire
- Culture: Described as fast-moving, innovative, and trend-setting; emphasis on creative freedom within a mission-driven, right-of-center environment.
- Work Policy: Mix of onsite (Nashville HQ) and remote roles (e.g., Account Executive, Remote USA). Some positions part-time remote.
- Perks / Engineering Culture: Not extensively detailed, but the company reports a flat seniority structure (30% specialists, 24% other management). Notable talent sources include Netflix, WarnerMedia, Fox News, and Ramsey Solutions.
- Employer Ratings: Low overall rating on LinkedIn (2.4/5 based on 31 reviews). Work-life balance is the lowest-scored factor (1.9/5), compensation (2.8/5), culture (2.3/5). This suggests a demanding environment with high expectations.
- Recent Departures: Key executives left in 2026 (EVP Marketing, COO); CEO changed twice in 2025-2026. The company is in a period of leadership transition.
- Open Roles: As of the search date (Sep 2026), 4 active postings: Producer, Marketing Manager (Entertainment), Copywriter, Technical Supervisor. Posting volume declined ~60% monthly.