Test Job at usehonestly.com (San Francisco, CA)

usehonestly.com· San Francisco, CA·2d ago

Role details

Work type

Remote

Employment

Full-Time

Job description

Yo you're gonna be workin' bruh.

Early-stage impact: Join a 2-person founding team, shaping the product and culture from the ground up.
Founder experience: CEO Paolo Shamoon has startup and venture experience (co-founded TradeUp, worked at Plug and Play Tech Center).
Remote/hybrid flexibility: Based in San Francisco Bay Area with a registered address in Beverly Hills; likely a remote-first or hybrid environment given the small team.
Meaningful mission: Tackling the real-world problem of fake reviews that costs consumers nearly $800 billion annually.
Engineering culture: Emphasis on rapid prototyping and user-driven pivots (the team scrapped an AI assistant to build what users actually wanted).

One-liner: Honestly aggregates authentic social media opinions from Reddit, TikTok, YouTube, and Instagram and surfaces them on e-commerce product pages to help shoppers make informed decisions and brands gain actionable intelligence.
Entity Type: Private (Early Stage)
Headquarters: San Francisco, California, United States (registered address in Beverly Hills, CA)
Founded: 2025
Founders: Paolo Shamoon (Co-Founder & CEO) and Kalvin (co-founder, last name not publicly disclosed)

Primary industries: Technology, Information and Internet; AI-powered social proof and analytics for e-commerce
Target customers: B2B (e-commerce brands and retailers) and B2C (shoppers using the Chrome extension)
Mission or purpose: To combat the fake review crisis by showing real, unfiltered opinions from social platforms where people have nothing to sell

Honestly Chrome Extension (Free / Paid): A browser extension that displays a side panel on any e-commerce product page (Amazon, Target, Best Buy, Walmart, etc.) showing relevant opinions from Reddit threads, TikTok videos, YouTube reviews, and Instagram posts. Free tier includes limited searches; paid plans start at $3.99/month for unlimited access.
Honestly Analytics Dashboard (Subscription): A subscription-based analytics platform for businesses that surfaces insights from publicly available social media and online content. Features include content cataloging, conversational analytics, reporting, and affiliate/creator intelligence. Pricing is subscription-based, billed via Stripe.

Valuation/Market Cap: Not publicly available
Key Metric: Total funding not disclosed; early stage with 2 employees (LinkedIn) and a growing Chrome extension user base
Notable Investors/Partners: No publicly disclosed investors for Honestly. Co-founder Paolo Shamoon previously co-founded TradeUp (backed by Plug and Play, Hatcher+, Angels) and worked on the investments team at Plug and Play Tech Center.
Growth Signals: Launched publicly in February 2026; Chrome extension updated to version 1.1.8 in March 2026; LinkedIn followers grew 4.4% monthly (437 total); positioned to address the $800 billion fake review crisis.

Authenticity focus: No sponsored content or brand-paid placements; only organic, unfiltered opinions from real users on social platforms.
Multi-platform aggregation: Combines Reddit, TikTok, YouTube, and Instagram in one view, saving shoppers and brands from manual searching.
Free entry point: The Chrome extension offers a free tier, lowering the barrier to adoption.
Negative opinions included: Unlike traditional review systems, Honestly surfaces both positive and negative sentiment.

User acquisition: Growing the Chrome extension user base among online shoppers.
Business analytics expansion: Developing the subscription-based analytics dashboard for e-commerce brands to gain competitive intelligence from social chatter.
Product iteration: Continuously improving content filtering and AI summarization based on user feedback (the product pivoted from a voice AI shopping assistant after user testing).

Sources