Associate Measurement Partner at Samba (London, United Kingdom)Associate Measurement Partner

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

- Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners

- Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs

- Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance

- Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets

- Drive adoption of Samba's measurement products among new and existing partners in the EMEA market

- Catalogue feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams

- Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup

- Assist in building EMEA-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba's measurement solutions in a local market context

- Develop and improve existing measurement processes to create efficiencies focused on scale across the EMEA region

- BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field

- 2+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies

- Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in EMEA, including relationships between platforms, agencies, and brand teams

- Comfortable managing large data sets using R, SQL, Python, or similar tools

- Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes

- Strong understanding of statistical analyses and measurement study design using control/exposed methodologies

- Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process

- Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients

- Experience with streaming and digital video measurement methodologies, with knowledge of the EMEA broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage

- Confident communicator with a track record of building and maintaining client relationships in the EMEA market

- Familiarity with local EMEA data and measurement ecosystem (e.g. BARB, IAB standards) is a plus

- Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America

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