CRM Specialist at SwissBorg (Europe)
SwissBorg· Europe·
Role details
Job description
SwissBorg is building the future of crypto wealth management, making investing more accessible, transparent and intuitive for everyone. At the core of our platform is the Meta-Exchange (MEX). This smart routing engine connects multiple exchanges and liquidity sources to deliver optimal execution in a single, seamless app.
We're Swiss-engineered, regulated, and trusted by nearly one million users managing over $1B in crypto assets. But beyond the numbers, what drives us is the people behind every wallet and a commitment to continuously improving how they experience and interact with crypto.
Join us!
We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.
You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.
You will:
- Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
- Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
- Build growth, activation and retention strategies to increase ARPU
- Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
- Use AI to automate manual work and to speed up campaign creation, QA and reporting
About you:
- Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
- Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
- Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
- Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
- Structured, methodical and confident sharing ideas with the team
- Must have an interest in crypto
Why SwissBorg:
🪙 Annual BORG bonus
⏰ Genuine remote and flexible working
🏖 25 days annual leave plus local bank holidays
📚 Learning and development budget
💻 MacBook and home office budget
✈ Team and company-wide retreats
📱 SwissBorg Premium account
💰 VSOP share options
🤗 BORG welcome bonus
🔍You can learn more about us here and follow us on LinkedIn and X for company updates and check out our weekly Pow Wows!
🤖 A note on AI in our hiring process We use AI tools at certain stages of our hiring process to help assess applications fairly and efficiently. These tools assist—they don't decide. Every hiring decision is made by a human.
At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!
Why work at SwissBorg
- Culture & Mission: Very strong mission-driven culture focused on "democratising wealth" and "financial freedom." Employees are generally passionate about crypto and fintech disruption.
- Remote-First Environment: They operate a "remote-first" policy, hiring across the majority of European countries. You can choose to work from their offices in Lausanne or Tallinn, or work fully remotely from home.
- Flexibility & Perks:
- Flexible working environment (you choose where you are most effective).
- 25 days holiday plus local bank holidays.
- Learning & Development budget for personal growth.
- BORG Annual Bonus (paid in the company's native token).
- Free Diamond Rank for employees (effectively gives you the highest tier of trading benefits and cashback for free).
- Diversity & Inclusion: The company explicitly states a goal of being a "truly inclusive environment" and employs people from "25+ different nationalities."
- Engineering Culture: Modern stack (implied by their need for Software Engineers, Quant, and Risk roles). They use a "Proof of Liabilities" tool and MPC keyless technology for security, indicating high engineering standards.
- Interview Process: Ranges from 2-4 weeks; starts with a Talent team screen.