Feeny
thatgamecompany

Social Media Specialist at thatgamecompany (Shanghai, China)

thatgamecompany· Shanghai, China·

Role details

Work type
Onsite
Employment
Full-Time

Job description

Role Overview

Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.

Key Responsibilities

  • Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
  • Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
  • Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
  • Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.

Requirements

  • Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
  • Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
  • Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
  • Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
  • Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).

Why work at thatgamecompany

  • Culture: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
  • Remote/Hybrid/Office Policy: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
  • Notable Perks & Engineering Culture: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
  • Growth Opportunity: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
  • Mission-driven work: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.

Application questions